Days when mobile was used only for communicating purposes are gone; nowadays apart from communicating, mobile is used for many other purposes such as downloading apps, making mobile payment, getting info from search engines, etc.
Introduction of smartphones made users do multiple tasks. Also it is flexible to handle. With just a few clicks, users can connect with the whole world.
In order to reach the maximum number of users and to increase the conversion rate of casual visitors into paying customers, mobile optimization is important for every company.
It is estimated that on an average, 25-30% of the website traffic comes from mobile devices. The advantages of optimizing a website for mobile devices are mentioned below:
#1. Easy portability and connectivity:
This is the major reason why everyone wants to browse via a smartphone or a tablet. From anywhere in the world people can easily access the website using mobile devices; especially business people can reach their customers or audiences quickly.
#2. Faster download speed:
By optimizing website particularly for mobile, the downloading speed will increase which can reduce the browsing time of the people.
#3. Improved user experience:
Mobile websites are especially designed for mobile devices – no one wants to browse a desktop website on their smartphones. Research shows that mobile optimized websites will give enhanced user experience, more satisfaction and ultimately positive impression about the website.
#4. Maximize the average time on website:
Time plays a crucial role. You have only limited amount of time to capture the attention of visitors, especially when they are browsing via mobile phone. This is because most of the users are accessing the site while they are out and about on the go. So, if you provide the website with easy navigation and mobile friendly content then definitely you can increase the chance of converting the visitors into your customers.
#5. Geo location:
Mobile users can find out the geo-location of the stores or businesses using the map facility associated with any mobile app preferred by the users. It will indirectly increase your sales.
#6. Click to call:
Mobile optimized websites get the opportunity for the apps to utilize the click to call option for users to get in touch with the business.
#7. Create brand promotion:
Mobile website helps to establish the brand loyalty among the customers; due to this, sales will increase along with the brand identification.
#8. Improved mobile SEO:
Google is the major search engine when compared to others and if we want to improve your website SEO on Google then you must follow its guidelines. Google recommends webmasters to make their website responsive. It will help to improve the ranking of the website on Google Mobile search.
Mobile websites are one of the best medium for advertisement as they can reach more people through their hand-held smartphones.
10. Offline integration:
The QR codes are mainly helpful to integrate your business with the print and press media. It can be easily scanned on mobile devices and these can then be electronically translated into information such as URL, email address or simply SMS.
#11. More affordable than mobile app development:
Optimizing website for mobile devices is much easier and cheaper than developing a mobile app for business. The major downside of mobile app is that you need to format it in different ways for different mobile devices. Also you need to download and install in order to access.
But you never face this kind of problem in mobile optimization because it works simultaneously on all kind of smartphone browsers. If you want to reach maximum number of target audience then you can use both, mobile app and mobile optimized website. It’s your wish and depends on your business.
Without any doubt mobile website optimization gives more benefits and better results. So, don’t wait to optimize your website for mobile devices.