A logo comes in many different shapes, sizes and colors. Each of them has its own strengths. But a logo should not just have illustrating colors, letters and styles but it should also convey the desired personality of the company. Even though there are many types of logos, all of them are sorted out into five categories.
1. Wordmark Logo:
A wordmark is a logo that contains only text. Each letter of the word looks very stylish in a different way. The Wordmark logo usually brings name recognition, simplicity and adaptability.
2. Lettermark logos:
Letterform logos use one or more letters as an iconic symbol to represent the business or brand. These symbols look unique and stylish. It is well enough to stand alone from other types.
3. Combination mark logos:
It is the combination of both text and symbol which signifies the product image or brand image that you want to convey for your company or organization. It would be either integrated or standalone.
For instance, as you can see in the above picture: in the Starbucks logo the text is integrated with the graphic design. In case of AT&T logo, text is standalone and different from the graphic design.
4. Iconic/Symbolic logos:
This type of logo usually consists of simplified graphics representation of the brand or company. It can be created either in a literal form or abstract form. The abstract form conveys the concept or idea of the brand or company.
5. Illustrative or Emblem Logos:
This type of logo is usually more complex and more detailed than iconic logos. It features name, business concept, brand message or a character. It takes more time to finish its exectuion stage. Eventhough it is not recommended for very small sizes, it works well in many marketing medias including wearables.
6. Graphical logos:
It is intermediate between the illustrative logos and iconic logos. It is clear enough to recognize the brand or company name. It looks very simple and linear.