The market for creation and promotion of website design is at an all-time high at present and is estimated to keep rising in the coming years. With this observation, researchers were made to relate brain activity when it comes to the internet. These researchers show a great deal of correlation between brain science and the effect of various parts like frontal lobe, temporal lobe, amygdala and occipital lobe on different aspects of web design.
1. Effect of frontal lobe
- This part of the brain is responsible for all the success we achieve in terms of planning. It is a general observation that short-term memory details what it scans. And it usually scans the edges of the page. Plan your important information to stay at the start or end of the page or list. The intermediate data will be skipped. This is the serial position phenomenon taking effect.
- It is the brain’s necessary function to overvalue the losses which make them more painful than the happiness of gain. Use this working procedure of the brain to your advantage as a marketing strategy. Emphasis losses of the lack of your product more severely than the benefits. Show immediate gains that will last here and now.
- Acceptance and group behaviour are also the tasks of this brain part. This is the reason why people often go for products, brands and services which have many positive good reviews. Guarantees, certificates, trademarks and such assurances also help in building trust and rapport for a company.
2. Effect of temporal lobe
This part of the brain is responsible for linguistics and thus affects the use of words. Language is processed by the brain in general sense mostly. It is the effect of being part of a society. Use this brain functionality as a means to create pages that have friendly words. Use simple language and avoid jargons and long sentences.
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3. Effect of amygdala
This is the emotional creator and comprehensive unit of the brain. And while it might seem surreal but this is a great deal important as a designing and marketing strategy. Anything on a web page designed to spur emotions in individuals has more chance of being shared across the internet. It’s when a hot topic is used to create controversial questions and arguments, that they generate emotions in public and get more activity.
4. Effect of Occipital Lobe
All the visualisation that goes from our eyes to our brain from colours to images and patterns to impression are responsibilities of this part of the brain. For example, when a lady wears all pink from tip to toe, it is easy to spot her than it is to spot a little girl with same dressing.
It is easy to find a black dot on a completely white page. People often pick out things that stand out from others in term of colour or pattern. Use this ability of the brain to create clean web design with contrast colours to make necessary information stand out. Put of GIF on a straight page or a moving arrow for any call-to-action.