Responsive Web Design is a hot trend in the year 2013. Some people say half of the web traffic will be delivered via mobile in the future. If your website is not optimized for mobile then the bounce rate of your website may increase.
Although the responsive web design offers many advantages to us, it is not perfect for every kind of businesses. Here are seven strongest reasons why I’m saying it is not good for all businesses.
Reason-1. Create website for users not for devices:
Most of the web designers advise you to create a website first for mobile devices and then for other platforms. See, actually this is a harmless advice. You first give preference to users and then consider the platforms (i.e mobile, tablet, phablet, laptop, etc.). Bear in mind that someone on a mobile may have different needs (i.e. phone number or to find directions in new places) than the same person when he is on a laptop or desktop computer (to find deeper sources).
Reason-2. Redesigning a mobile website is expensive:
Just assume that you designed your website for mobile website and then redesigned the same for desktop computer; definitely it costs a lot. Apart from the cost factor, it surely is a tedious process. It may not matter for big businesses but small businesses will definitely suffer due to this.
Reason-3. Responsive websites are slower on mobile devices:
The loading speed matters a lot when you want to visit lots of pages for reference or other purpose. Majority of the people who browse through mobile expect to load a website within a maximum of 3 seconds and about half of them return to the previous pages.
Still, 85% of the responsive mobile sites counterbalance the loading speed as much as their desktop versions because they are mobile-adapted but not mobile optimized.
In general, responsive websites load slower on mobile especially when you are trying to access long content pages and images; definitely it hurts the SEO of your website.
Reason-4. Some info is more important than others:
In a mobile website, you have only a small room to jumble up. Due to that you cannot provide detailed information and can highlight only some important points. This could be useful for some users but other users may be looking for some deep resources or enthralling images or some other thing they can’t find in the responsive website. And even if it is possible, they must wait for some time until the loading is complete. This definitely will give a painful experience.
Reason-5. Browsing habits on mobile are completely different from some traditional websites:
Will the responsive website look great on the Google Glass? Certainly not. The form factor is more than about width and height. It is about the context, purpose and function.
You can have my location on a mobile, are you using it? If you have a multi-location business, can you sort the locations based on which one is nearest to me? You can do but the responsive website never does the same on its own. When you think about mobile particularly, rather than just another form factor, you build a better product.
Reason-6. No “Desktop View” on responsive web design:
If you see the non-responsive websites, there always will be an option at the bottom of the page to view in the “desktop mode” or something similar to that. This option allows the user to view the website as it was designed for a desktop computer.
But in responsive websites, we don’t have such kind of options. Many people still prefer to view the website on the desktop design on mobile. It is more so for websites that get a lot of repeat traffic.
When someone has convenient with this desktop design, why should we teach them to learn new interface and why not we give the desktop view option?
7. Not sure you will get more mobile traffic to your website:
There is no guarantee that you will get more traffic in the future from the mobile. It may be true for some industries like news, shopping and hospitality. But others will take more time to adjust to that. The only way is to track your mobile traffic using any analytical tools.
Don’t bury your head in the sand! Just take a decision that makes more sense to your business and not for your web designer. Before going with the responsive web design, think well whether that will be apt for your business and will give profit to you.