If you are a beginner in web design and want to improve your skills or a small business owner and want to understand the importance of logo design, this article will help you learn from the common mistakes of others. It can help you save your time or save you from poor logo design.
Before looking into the mistakes, let’s first understand the significance of logo. It is important to present your name to your potential clients or customers. In addition to that, it is essential to convey professionalism and company values. Moreover, it will increase the visibility of your brand among the target audience.
1. Hire a professional logo designer:
Without understanding above mentioned importance, many new business owners are not ready to invest their amount and time in creating an effective logo design. This is one of the main reasons for their failure in business. To avoid this, hire well established and professional logo designer.
Here are the some advantages of hiring a professional designer:
- Your logo will have a longer lifespan and there will be no need to redesign it after certain period of years.
- Your logo will be memorable.
- More importantly, it will look unique and professional.
2. Don’t use pixel based software:
It is one of the fatal mistakes in logo design that an amateurish or unskilled web designer often makes. A pixel based logo created in Photoshop will be scalable only to a certain size. If it is enlarged, it will lose its definition and become blurry. So, design a logo in vector-based software like Adobe Illustrator or Corel Draw, so that it can be used anywhere.
Here, are the some advantages of using vector graphics:
- It will be helpful incase if you want to edit your logo in future.
- By using vector graphics you can easily adapt to other media than a raster image.
- Finally, you can scale your logo to any size without losing quality.
3. Don’t use stock vector graphics:
This is another common mistake made by many business people who design the logo themselves and by amateur designers. You can download the logo from stock vector imagery but you are not supposed to use the same for your business. If you do so either deliberately or subconsciously, it may put your client at risk.
Keep in mind that the logo you are creating must be original and unique. Moreover the licensing agreement for that logo should be exclusive to your client. If you use stock vector graphics, you are violating the rules.
4. First design the logo for yourself:
If you find any new font or color or texture, don’t use that in your logo immediately. First think whether it will be appropriate for that logo since it may differ between businesses, organizations, industries, etc.
Some designers include the trademark symbol in the logo. Actually it is too bad; so never do that. Always stay focused on the client’s requirements by sticking to the brief.
5. Add color only after designing:
Some designers immediately add color before they finish the design. Keep in mind that you should first design your logo in black and white. Add color once you finish every part of the design. Make sure the color you are selecting does not affect the logo’s identity. If you use more than one color to distinguish the elements, then it will completely look different in one tone.
6. Choose the right font:
Choosing the right font is one of the major decisions a designer has to take. Because font is the basic thing that makes or breaks the logo. So, choose the font correctly. Make sure the font style matches with the icon. If it is too close, the font and the icon compete with each other for attention. If it is too far, then the viewer never knows where to focus. So, find the right balance.
7. Don’t use too many fonts:
This is another major mistake a designer commits. Choosing too many fonts for a single logo is an idiotic thing like showing a whole photo album at one go. Because each typeface is distant, and due to that a viewer takes more time to recognize it. Moreover, seeing too many different typefaces may cause confusion. So, try to use maximum of only two different fonts. It will improve legibility.