An appropriate logo with good characteristics will increase your brand/product popularity, visibility, etc. which means that it will give more profit to your company. So, in this article, I have decided to discuss about those important characteristics that you have to remember while designing a logo.
So let’s start here:
It is one of the most important key factors that you should remember while designing a logo. Because repetition in your logo, tagline and materials make people remember who you are and what your company is all about.
But make sure that your new logo should not resemble the previous logo but it should retain some of its elements like color, shape, thickness of line, font, etc.
Being different and thinking different will always make you shine when compared to your competitors. So, your logo also should be like this. It should be unique.
You can show your uniqueness by changing the shape or adding any symbol, etc. For example, if you have a biscuit company, everyone in your industry mostly have their logo design either in the round shape or rectangular shape. To be unique, you can try that in a heart shape or diamond shape.
For being unique if you try something different, at some situation it becomes meaningless. So, be conscious about this while designing a logo. It should convey the exact meaning of your product.
Your logo should be designed in a manner that people can’t forget it easily and they always remember you; so that when they need you, they remember you and contact you.
People should not forget your logo within a few years. It should withstand for years of years. So, you should design a logo in such a manner.
It is important that your logo has professional look. Not just in terms of graphics used but also in terms of printing and the type of material you are using for printing.
There should be a differentiation of colors in your logo. Not just in terms of shades and tones but also in terms of value; so that even color blind people can identify and appreciate your logo.
You should show your identity in the different components of the logo. And also keep in mind that it should fit together as a single unit, and not just appear as a cluster of elements pasted together.
It is very important for your logo to appear good and be readable no matter what size you scale it to.
So guys, these are the nine important key factors that you should remember while designing a logo for a company. If you miss any one thing, definitely you will fail in your career.