In this article, we will discuss the pros and cons of responsive web design in a detailed manner.
Without going too much into introduction, let me directly come to the point. First, let’s look at the advantage of having responsive web design for your business.
Pros of Responsive Web Design:
1. Less maintenance:
Responsive web design needs only one set of content. Due to that, you don’t need to create a separate website for different kind of devices like smartphones, iphones, blackberry phones, tablets, etc.
In responsive web design, web designers use CSS (Cascading Style Sheet) code. This code helps to swap out from the current view and change into the viewers’ screen dimensions.
Once loaded, the CSS re-sizes the browser window (it drags the corners so it becomes either smaller or larger) and you will notice the content on the screen adjust itself accordingly.
Since responsive web design has code for all the sites in one central area, adjustments can be done easily for any devices. It saves money, time, manpower, etc. It is one of the greatest advantages of responsive web design.
2. Gives better user experience:
One of the main advantages of responsive web design is that it maximizes user experience on different devices. Users find it much easier to go and use the websites they are customized for the device they are using.
3. Social sharing:
When someone on a desktop computer shares the links on social networking site, other person who browses the website cannot open that in a mobile device usually.
But in the responsive web design, you never face this problem; you can easily open the link in your mobile and can share the same on social networking sites.
4. New devices:
Since responsive web design can easily adapt itself according to the screen size, you need not worry about creating a whole new site every time a new screen sized device is introduced in the market by the manufacturer.
5. Gives good SEO:
With responsive web design you will create only one URL for all kind of devices. Due to that your search engine optimization will not get diluted with different URLs. So, you can easily improve the SEO ranking for your website.
6. Web tracking/analytics:
As I already mentioned, responsive web design uses a single URL. Due to that, instead of analyzing data from each different website, a single URL makes the tracking of website much easy.
7. Google endorses responsive web design:
Google encourages responsive web design for their mobile sites. By using responsive web design, it is easy for Google to rank websites in its search results.
Cons of Responsive Web Design:
1. Loading time:
Due to unnecessary HTML/CSS code downloads in a mobile device, loading time is usually higher. It is one of the major drawbacks of responsive web design.
2. Development of responsive design:
The initial development of responsive web design takes longer time. Generally, it is much easier to create RWD from scratch than to convert an existing site.
3. Implementation problem:
Implementation of responsive web design takes a longer time than expected. Since it is a new concept, some unfamiliar problems are still there that we cannot fix.
4. Limited resources:
As it is a new concept, only limited resources are available. Due to this, you cannot get proper solutions for unknown problems.
It is essential to design several layouts via wire frames with the graphic designer. At least, you will need minimum of two layouts, full site and smartphones.
Responsive web design is a powerful strategy in certain situations. But it is not the ultimate solution.