Internet is a growing industry. With the advancement in technology, more and more people are exposed to internet and are learning to use it to fulfill their daily requirements. In that e-commerce plays a major role.
Ecommerce means trading of products and services on the internet. Therefore having an ecommerce shop for your business will definitely increase your sales.
In case your company does not put up a good ecommerce site, then it is likely that you cannot deliver better goods and services. So, while designing or approaching a web design company to create an ecommerce website for your business, make sure it is attractive and easily connects the user to the products/services.
In Bangalore Web Design Company we are not just putting your products/services in database and some shopping cart software. Along with that, we are following some important design tips that ultimately increase your sales.
1. Add an eye-catching “Add to Cart” button instead of a “Buy Now” button:
If the call-to-action button in ecommerce site is not noticeable or comfortable then definitely it will reduce your profits. So, it is recommended to use an “Add to Cart” button rather than a “Buy now button”.
That’s because people usually prefer to add products in their shopping cart instead of buying them immediately. So, you must add a bold and noticeable “Add to Cart” button in your site. But make sure it doesn’t take your customers far away from the product page when they try to add an item in their shopping cart.
If you do not follow this tip while designing an e-commerce site it will reduce your sales. So, be aware of that. Also concentrate on the color combination of your Shopping Cart. It is also very important.
2. Give keyword suggestion to your customers:
It is important to provide exactly what your customers want. Most of the ecommerce websites fail in their attempt mainly due to this reason. It is recommended to give keyword suggestion when customers are searching for a product on your site.
In addition to that, use an auto-complete search bar for fast and accurate search. It will definitely increase your sales.
3. Don’t force your user to sign-up for an order:
Again it is a bad idea if you force them to sign up with you before they place an order; they may hesitate to do that and exit from your site immediately. So, it will reduce your sales. Instead of that you can ask them after making an order to save their information for future orders or to track the status of their current order.
Instead of asking them to fill each and every detail, just offer a login via any social media account like Facebook, Twitter, Instagram, etc.
4. Don’t hide your contact information:
While designing an ecommerce website, it is very important to provide your contact information. If it is not displayed on the appropriate page or is hidden somewhere, it may reduce your sales.
Customers expect to deal with a real company when they are giving their credit card information to you while ordering the products. It will increase the trust on you. So, place a 24/7 customer service phone number, email id on your ecommerce site.
5. Provide high quality images:
It is very important to provide fresh image of your product. Make sure your product image is bigger. Since the shoppers can’t physically see the products you are selling, small images never make them buy your product.
Along with that, instead of just one image of your single product it is advised to use more than one images. It will again help to increase your sales.
6. Keep navigation easy:
Customers will search their desired product either through navigation bar or search bar. So, provide an easy and useful navigation bar; don’t confuse them. Before displaying your products and services on the website, categorize them clearly.
Make sure every category has at least few products. Don’t leave any category empty. If you have too many categories or similar categories, then put similar categories under the main category as its sub category.
Alternatively, you can use fly-out menus for too many categories. You can even use bread crumbs so that customers can easily trace their way back to where they came from. It will definitely give an easy shopping experience to your customers and help to increase your sales.
7. Provide detailed product description and information:
If you go to a cloth store, definitely you will check its material, size, design and color. But in an online store you cannot check like that.
So, it is very essential to provide detailed information of every product so that it will be easy for customers to order the product.
8. Show product availability clearly:
If the customers see that the product is sold out or not available instantly after adding it to their shopping cart, then definitely it will disappoint them. So, clearly mention its availability. This will help the shoppers in selecting the product.
9. Have a one-page checkout process:
One-page checkout process is a good idea to increase conversions and also to make customers coming back. Don’t make a complicated or long checkout form or 2-3 steps checkout pages. Just keep it short and simple. Also ensure that a confirmation page is there before submitting an order.
Nowadays, many users browse through the products from a mobile device. So, make sure your e-commerce site is responsive.