Finding a good logo designer is quite a difficult task; especially when you don’t have any knowledge about logo design. The intent of this article is to help business people who navigate the potential minefield of hiring a professional designer.
So, if you are looking for a good logo designer for your current or future projects then definitely the below given tips will help you.
First, analyze the previous project of the logo designer. Don’t consider the quantity of logos. Concentrate more on his quality. Based on that you can determine what skill level the designer has and what you can expect from him.
2. Positive Testimonials:
Next thing you have to analyze is whether they have any positive testimonials from their previous clients and colleagues. You can check that on their website; otherwise send an email to their company and ask for feedback about your designer.
3. The Logo Design Process:
Once you are satisfied with others’ feedback, check whether they have a logo design process. Just see whether they follow any strategy to design a logo or they are simply producing logo without any pre-plan. Will you receive the file types needed for both web and the print at any size of reproduction? Since you are paying money, you have full rights to know about these things.
Next, analyze whether they have received any awards for their previous projects. Is their work published in any journals, magazines or books? How recognized are they in the industry?
Of course, not all awards have criteria that effectively indicate that their success will carry over to client’s work. However, it is still something that you have to keep in mind before hiring a good designer for your work.
5. Strength of portfolio:
Just see the strength of their portfolio. Have they got 100+ mediocre logo designs or 20-30 excellent ones? Just analyze the ratio of real to fake logo designs. The fake logos here I refer are the logos made for imaginary companies rather than for original companies.
How much does a logo design cost usually? This is the most generally asked question that everyone wants to know and it is the hardest question to answer. This is because every company has different requirements. The best way is to prepare a customized quote for individual companies.
Cost of the service is usually quite apparent of what you are going to get. So, don’t take price as the only indication.
Creative logo design will take more time. The time taken to finish the project will usually depend on a number of factors such as their own availability, complexity, etc. As mentioned above, good logo will take more time. It is not something that can be over in 48 hours or less than one week.
A typical logo will take at least 4-5 weeks. But this is not standard; it may vary depending on the designer, complexity of logo, etc.
When hiring a logo designer you must know who you are hiring. What you want is full transparency of the designer. Here are indicators of good transparency:
- Personal photo of the designer should be displayed openly on their websites and social profiles.
- An established blog where they write articles related to their expertise.
If social media profiles and blog have large fans or followers then that is a good sign. Check what other designers are saying about their work. Based on that, hire that person for your project.
9. Problem Solving and Strategic Thinking Skills:
It is one of the important qualities a logo designer must have. Because it is not just drawing pictures. A professional designer will take time to understand your business goals and use their problem solving skills to develop the most effective identity.
As a client, it is little bit difficult to identify a designer’s problem solving and strategic thinking skills. If you find your designer is conducting research and brainstorming for your project then it will be a good sign. Usually skillful trainers use techniques such as sketching, mind mapping, etc. Because these techniques help to generate the most effecting design ideas.
10. Professionalism and Communication:
How do they present themselves? Do they quickly respond to your phone calls and email quickly? Do they work with a contract to protect both them and you?
11. Appropriate Questions:
A good designer should ask a different array of questions to find out your requirements and achieve your business goals. Their questions should revolve around the company’s history, competitors, goals, target market, audience, etc.
In a Nutshell:
You should consider the following 10 points while choosing a logo designer for your company:
1. Experience and success in previous projects
2. Positive testimonials from their previous clients
3. Awards, achievements, credits, published work, etc.
4. Good portfolio
5. Good customer service
6. Proper and relevant questions
7. Professionalism and communication
8. Time frame
10. Problem solving skills
11. And last but not the least, price.