Websites, now days, are in serious need of SEO practices. To optimize the content, layout and different factors, we hire experts, to make our website a better place to visit. But besides these, we forget a factor that is influencing enough to effect website rankings. Yes! I am talking about hosting. If whole website is not situated at a solid foundation, all the efforts done on the website, could be worthless. Let’s see how important hosting is to SEO.
Hosting affects website speed very much. If the hosting platform is not good, you may end up with increased load time. Now this can cause serious problem. Visitors have to wait for the whole content to display. They might get frustrated and move to your competitors, whose website loads, within a blink.
Thus, bouncing back to other websites, can lead to increase in bounce rates, which will affect the search engine rankings.
You can decrease the time, by choosing a good hosting platform, and having dedicated servers, if your website receives lots of traffic. Trust me, this investment is not worthless, in fact, it really means a lot, once your website gets popular.
Security can only be checked by how good your webhosting is. Many hosting websites have impeccable security systems. But if you opted for some cheap hosting, then your precious website is vulnerable to malicious attacks, viruses, and hackers. Good hosting platforms are secured by some big antivirus companies, giving you a guarantee that you’re secure, and your content on the website is not accessible to any other person.
A good hosted website has credible servers that never go down. In case that do, search engine optimization done on the website, has no role. Visitors will click on the website and find that it’s not working, which can result in bad user signals, and Google is going to penalize you for that. Your search engine rankings will decrease and your revenue will suffer.
Credibility and reputation will also suffer, so be double sure before going for a web hosting platform, as it can really influence your success.
Transcripts And Coding
Sometimes, a website requires SEO to be done at deeper level, means, coding the scripts and modifying transcripts. If your website hosting is not good, you may find many glitches and unable to do so. Some experts find it difficult to work on average hosting platform, which can result in low quality SEO practices, ultimately dropping the search engine rankings. Coding requires servers to be very good and active throughout. So overall, a good hosted website is first step towards making a successful website.
As you have read how important hosting is for search engine optimization. Good hosting increases credibility and reputation of the website. Without good hosting, your website is almost non-existent, and SEO practice may suffer. I hope you have realized the importance and will look forward to have a good hosting platform.