Most of the website owners are frustrated to have separate website for mobile devices or make the current website responsive.
If your website has responsive web design, then it will respond to the screen of the device and change itself according to that. So, there is no doubt that responsive web design is good in its own way.
But the question is whether it will be good for SEO? The answer is “Yes without any doubt”.
Here are few reasons, why I’m saying responsive web design is good for SEO:
1. Responsive web design provides better user experience:
Of course, many search engines are available, Google plays a major role. Its algorithm gives more weightage to websites that offer better user experience. Google measures the quality of websites based on some key-indicators which include Bounce rate, Social Sharing and the average time a user spends on a particular website.
- Bounce rate:
Bounce rate is based on the percentage of visitors that enter the website and then bounce (immediately exit) before viewing any other page on the website.
The bounce rate will be high for a website that does not display well on tablets or smartphones.
- Average time spent on a website by a user:
It is an important indicator for Google. If you provide useful content on your website then the visitor will spend more time on your site. Based on that, Google will give ranking to your website.
- Social sharing:
Social sharing is less when your website is viewed on mobile. Because the visitor may have a perception that their friends may have the difficulty to view the page on mobile device. But if you have responsive web design, they will never think like that.
Actually, responsive web design reduces the bounce rate of your website and increases the average time spent on your website by the user. Moreover, it encourages your visitor to do social sharing of your website. If all the three factors are correct, undoubtedly your SEO rank will be high.
2. Higher local rankings:
If you are targeting local keywords for your business, then responsive web design will increase the ranking of your website enormously.
If a visitor searches for a term like “Facebook services or good web design company”, Google will identify your responsive website as being the most optimized and worthy site for placement in its search results.
3. Onsite SEO efforts will become more stronger:
Optimizing a website with keywords, content, link building, etc. requires more time and money. If you fail to choose responsive web design for your website, all your SEO efforts will remain intact.
So, having great SEO tactics along with responsive web design will greatly increase your visibility in search engines.
4. Never use duplicate content:
Google takes utmost care in this regard while ranking your website. Responsive website ensures that your content stays unique since it only has to be created once.
Webmasters who have another mobile version of the website duplicate the content from the main website. It completely reduces your SEO efforts and makes it more difficult for the mobile website to rank in Google.
The other added advantage of responsive web design is that it entirely removes the task of updating the two sites.
5. Google encourages responsive web design:
Google recommends webmasters to use responsive web design. They advise to use the same HTML for all the devices like smartphones, tablets, mini laptops, ipad, desktop computers, etc.
Why does Google encourage responsive web design?
Because responsive web design has only one URL and the same HTML code regardless of the device. It makes it easy for Google to crawl, index and organize the content.
If you want to improve your visibility and ranking in search engines like Google, then you must have a responsive web design for your website. Otherwise, it will be difficult to succeed in your optimization efforts.