The Website is an essential marketing tool for any company. It depicts the identity of the company. In this digital era, it is necessary to have a website. Most of the businessmen today, whether big or small have realized the importance of having a website. It is tool to drive more leads to the company and to build your brand.
So the demand for website development companies has increased in the past decade and since Bangalore is the IT hub more number of companies has started as start-ups in website business. If one just puts the keyword ‘Website development company Bangalore’ there will be thousands of results. Here lies the challenge for companies who are looking for such vendors. How to pick the right website development company in Bangalore which will match your requirement?
First of all one must decide the goal of the website. Whether the goal is to generate more leads or is it just to create more brand awareness. For an e-commerce portal, the goal leads but for B2B or B2C portal it is mainly about creating more brand awareness, update the stakeholders on recent activities of the company, attract new talent etc. Accordingly the approach towards building the website differs.
Second thing is to know the capabilities of the vendor. The vendor should be asked to give relevant case studies of handling a similar type of project. It helps in judging the capability of the vendor in understanding the requirement of the client. The website development job is a personalized job. Everyone wants the website to be unique but will still expect the same kind of features with few add-ons or subtractions. It is good if the vendor has handled projects in the same industry vertical. So it is necessary to know ask for case studies.
Third is the timeline and budget. If the website is planned to be launched in few months then that should be communicated well in advance at the time of proposal preparation by the vendor. Similar the approximate budget for the project.
The next phase of the discussion should be on the methodology, tools for measurement of return on investment, platform for communication on the daily basis, key contact person and team handling the account etc. It is necessary to act as a partner in the project. If the vendor is specialized in content and SEO than outsourcing, those activities can also be evaluated.
It is important for the vendor to understand as much as possible about your business. They should ask lots of questions. Regular meetings should be held. If the vendor doesn’t show interest in knowing about your business then immediately that is the sign of caution. It is important even if they are just going to handle the designing part.
Lastly, it is important that the vendor works in hand in hand with you in achieving the website goals. Through analytics, one can understand the progress of the website. Short term goals should be decided for the website through discussion with website development agency. If those are not met then, it’s time to look out for some other vendor who is result oriented.