There is not just a single type of logo; many different types are there. We need different types of approaches to design a logo, especially for small to medium businesses. In terms of large businesses (e.g. banks or councils), it requires another approach.
So, let’s see what are the types of logos for small to medium businesses. It is mainly grouped into 7 different types:
1. The Abstract Logos:
This type of logo is like an abstract idea which does not contain any specific idea in your brain. Usually it contains a non-descriptive message with a particular graphic image.
Needless to say, the non-descriptive logos will need a lot of hard work to express graphically compared to other types of logos. The result of creating such kind of logos is sometimes simple and sometimes complex. But in either case, the result will be unique.
Usually, this kind of abstract logos are good to convey a generic idea uniquely. It is also good to express feelings in a deep way rather than the facts.
2. The Emblematic Logos:
This type of logos consist of an emblem symbol with the brand name and pictorial elements. Here, there will be no difference between the emblem and the words. The text and the icon become one. The peculiar difference comes when using this kind of logos especially in small sizes because the name and the detail may become invisible and very difficult to read.
This kind of logos are especially good to convey the value of protection. Further, they are also recommended for package designs and entertainment teams.
3. The Letterform Logos:
This kind of logos are usually designed by using acronyms or one or more letters from the brand name, product name or business name. As a result, the combination of two or three letters become a symbol and gives peerless design which acts as a “focal point” for your product name.
This Letterform logos are usually good for fortifying the acronym or initials of the product and brand.
4. The Descriptive Logos:
Descriptive logos mention the name, benefits or character of a brand indirectly with a clear image. It is usually good for brand recognition proceeding with a very specific message or feeling of trust when interacting with a brand or product.
5. The Illustrative Logos:
The illustrative logos are designed with special drawings and characters. They are very good to express a great deal about the brand/product or business.
They are designed by taking into consideration the overall visual identity of the business or product.
6. The Typographic Logos:
This type of logo does not use any special characters or symbols. It needs only letters or words to design an image. It is very simple yet very effective. Typographic logos are good to start up a business and labels.
7. The Wordmark Logos:
It uses the brand, business or product name as a root for logo design.The typography logo can be designed first either from the “scratch” or from the commercial font. After that, images can be added into the typography logo. It will definitely give a great look and feel.
The Wordmark logos are good to create a “mental picture” of a business.