Designing is an art and so is graphic designing. Graphic designing is mostly used in advertisements. It is the combination of the use of text and pictures. There are many graphic designing companies in India. In south, Bangalore can be regarded as one of the hub for graphic designing companies. One can find a graphic designing company in Bangalore in every street.
For a visually appealing design it is necessary to have a good background. It should blend with all the colours and pictures used on the backdrop. It should make sure that the text is readable and pictures are clearly visible. So designers use different backgrounds to make the design more effective.
A transparent is sometimes used to make the text or the picture standout in the artwork. It makes it more visually appealing. Nowadays even in mobile app design transparent backgrounds are effectively used. There are specific software’s through which the backgrounds can be made transparent.
Normally a background layer is not transparent. By adjusting the opacity the layer can be made transparent in Photoshop. Some useful tricks can be to add a transparent shape in text holder to help with legibility. There are other endless ways of using transparent background as well. It just needs experimentation.
There are different sites and blogs which talk about how to use the transparent backgrounds. One can just refer them and start experimenting. The most critical thing is to know when to use such backgrounds. Following are some tricks:
- When there is background, the best way is to create a white background patch which is transparent a bit and right text on it. Black is normally the most preferred on white background.
- Other way is to make the background less prominent by making it blurred if the background is not much of importance.
- One can also use other colours like red, yellow, green etc. against a suitable background to make the design more attractive. More transparent shade of same background colours can be used.
- A small transparent design patch can be used. It is not necessary that every time the whole layout of the design should be made transparent. It should be effectively used to draw attention to certain parts of the design of the layout. For e.g. a picture can be made half transparent to make the other half shine out more and vice versa.
- Sometimes the whole background can be made transparent for the text to stand out. This is mainly useful in product packaging of items like vegetables. The freshness of the vegetables can be easily seen through the transparent design.
- The main advantage of using transparent background is it gives the artist the freedom to use different colours.
There can be few more methods apart from those mentioned above. A design should always be sleek and simple. The main purpose the design if it is used for advertising is that it should create a wow factor and should not interfere with the basic message which has to be passed on to the consumers.