Marketing has been disrupted and redefined by the social media. In the past, we had traditional marketing and mass media that included radio, television and newspaper.
Now, it has been replaced by internet with Google Adwords, email marketing, banner advertisement, etc.
Apart from all these, social networks and social media sharing websites predominantly play a major role in online marketing. Regardless of the economic status, gender and age, almost 75% of people around the world are using social networks.
Research conducted by a leading marketing company reveals the percentage of population (among 3,000 people) that uses social networks in the following three categories:
i) Education Sector:
Nearly 71% of people purchase educational products and discuss about the same on social media (courtesy – Academia.edu).
ii) Electronics Sector:
63% of people who would like to purchase electronic products are discussing about them on social websites. Remaining 22% of people make a decision of buying electronic products, as a result of seeing something posted on social networking websites (courtesy – Amazon).
iii) Health Sector:
In this sector, almost 43% of people love to buy health products online and discuss about the same on social networks. Remaining 28% people make a decision of buying such products as a result of seeing them on social networks (courtesy – DietKart).
So, if you are running an e-commerce website, maximize your social media presence and create effective social media plans, so that you can stand out in the crowd when compared with your competitors.
Here are some useful social media marketing strategies for your e-commerce website:
Strategy #1: Know where your customers are?
Even before you sign up for social media accounts, do some research, collect the data and information like on which social networks your targeted people are available in large numbers, which types of products they usually look for or discuss about on social networks, which types of products they usually recommended or share on their profiles, which products get more social media traction, etc.
Based on all these observations, optimize the most beneficial social networks for your business and start setting up accounts.
Generally Facebook, Twitter and Google Plus play a significant role. They not only help to entertain people but also to promote the business. Apart from these networks, image-driving services like Pinterest and Instagram also help a lot to increase sales and traffic.
Strategy #2: Engage your customers:
Once you have set up an account, you need to engage with the people. If you want to turn your previous customer into a regular customer, you must make them feel appreciated and respected. You can do this via some real and open dialogues.
You can easily engage your customers via content. Because your friends and followers not always want you to sell something to them; instead they are looking for some useful articles, impressive images and quotes, customer stories, etc. Here is where you can engage the people and can sell your products.
Strategy #3: Build trust:
E-commerce brands must build a trust among the people. Unless and until they do this, they cannot sell their products. One of the best ways to do this is to show your genuine willingness to help.
For example, if you are doing social media for any health product, don’t always sell your products, also give along some beauty tips or tips on how to use the products. It shows how you care for your customers.
Strategy #4: Add social sharing buttons:
E-commerce websites must add social sharing buttons on their websites so that viewers can easily share the images on their networks and can reach more people. You can even add the sharing buttons on all pages of the blog and website.
Strategy #5: Create videos:
Videos open many doors for creating compelling content – whether you are providing tutorials, product demos, how-tos, etc. Because people love to see the products in action. Another advantage of creating videos is that it adds another social component to your marketing endeavors.
Strategy #6: Give some exclusive offers:
Exclusive offers really drive more traffic and sales for your e-commerce site. So, offer an exclusive item to social media followers or fans, such as free shipping or a weekly coupon. You can even offer “breaking news” that does not appear anywhere else, like pre-product release announcements or an inside look into your company’s inter-workings.
Strategy #7: Analyze what your competitors are doing
Whether your ecommerce business is new to the social media marketing, or just need to take your efforts up a notch, the competitive intelligence is very much important. So, spend some time and analyze about your top 5-10 competitors on the social networks. It must include:
- The type of content your competitors are publishing on the social network
- On which social networks they are active, and how many fans/followers they are having on each of those networks.
- How they are promoting their products, events, programs by using social media, etc.
Strategy #8. Don’t always push products and promotions:
Although, the primary goal of e-commerce websites is selling products, don’t just concentrate on this alone. Just encompass wider range of tactics in your social media strategy, including the following:
- Create a blog on your e-commerce site and feed the blog content to your social accounts.
- Share stories or messages from other sources.
- Post pictures and videos from your company events or engagements.
- Ask questions, participate in discussion of others, create poll for your customers using social media.
Strategy #9: Invest in infographics:
For past few years, infographics have become more popular. So, invest some amount in professionally designed infographics. They give not only high traffic but also a number of high value backlinks, which will be extremely helpful for SEO.
So, spend some time to research an interesting topic in your niche and find entire points that you will cover in the infographics.
Strategy #10: Serve your customers:
E-commerce site owners should remember that social media is not only for extending the network of business, but also to serve your customers. By using social media, you can easily reach your customers and know about their satisfaction, problems, complaints, etc.
If you get any negative reviews, you can easily address the issue before it reaches a larger proportion with the help of social media. If you lost the loyalty of any customer, you can get that back by chatting with them directly.