When compared to other online businesses, e-commerce business requires some tricks and little more efforts to make a profit. In an e-commerce business, customer experience is very important than any other thing.
Unlike offline stores where attendants can help customers with the purchase process, e-commerce businesses need to make their websites work for them instead.
As you know, bringing customers to an e-commerce website is difficult if you don’t maintain your e-commerce site properly. And if it doesn’t give user-friendly experience to the customer, then it is a big question mark whether they will come back to your website to purchase the products.
So, to increase sales and conversion of your e-commerce website you need to pay more attention while designing a website, its loading speed, way of communication with the customers, quality of the product, user-friendly experience, browsers, etc.
Here are 10 useful tips that will help you increase the conversion of your ecommerce site:
1. Make sure your product images are of good quality:
Generally, in offline stores customers visualize the items they want to buy from different angles; so in online businesses the pictures of your products must show them and it must create a trust among your customers.
Only high quality photos will go a long way in encouraging conversions on your ecommerce website.
Here are some best practices to use high quality images:
- Take a photo of your products only by using good quality cameras, so that the images are sharp and look great.
- Don’t take a single photo; try to take more photos of a single product from different angles.
- Remove the background and other objects that are not related to the product.
- Your focus must be only on to the product while taking a snap.
- Enable product zooming feature on your website.
For reference, visit Ties.com. It is one of the best ecommerce websites which always uses high quality images of the products.
2. Using video is a better idea:
As you know, videos are much better than images of the products. Using video, you can take your product experience to the next level. Of course, it is little bit expensive to create a video for all your products.
So, first try out only few videos on different product sections and monitor any improvement in conversions. If the conversion rate is increased you can go with the videos again.
But make sure like image quality the video quality is also good; it captures the attention of the customers and impresses them at first sight. Don’t make lengthy videos; otherwise your customers will get bored while watching them. Keep in mind that they are coming to your ecommerce website to purchase the product and not for wasting their time in watching videos.
So, while making videos of your product keep this in your mind and give a better video to your customers. For inspiration, just look into the product videos on Zappos.
3. Give a crisp product description:
Product description is very important to know about a product. So, in the description part, make sure you have given the features, characteristics, advantages, etc. of your product.
Please don’t use the exact description given by the manufacturers because usually they are not created for customers. Moreover, your website will get a duplicate content issue and this will affect your rankings in search engines.
Make sure your way of writing convinces the customers to purchase the product and why they should buy the product from your website – whether you are offering them at a great discount, etc.
Also ensure your description covers all aspects of the product so that the customer does not have to go anywhere else to search for more info before getting ready to buy the product. And also encourage user reviews and ratings on the product on your website. It will again help you increase your revenue.
So, while writing a description about the products, keep all these things in your mind. Definitely they will help you increase the shopping cart conversions of your website in some way.
4. Add product customization on your website:
Customization brings a sense of ownership and it helps to increase your sales. So, if possible, give this opportunity to your customers.
You can enable customization in your ecommerce website for some simple features like product size, design, color, etc.
If you want to check how it works, just have a look into the Gemvara website.
5. Give special discounts on your products:
Most of the people come to online purchasing not only for convenience but also they expect the items to be available at a cheap rate. More than 50% of customers prefer online shopping only for offers and sales.
So, always try to offer the products at low rate especially during holidays and weekends. Understand your customers’ habits and offer them an exceptional sale day to increase your revenue.
6. Cut down on shopping cart abandonment:
Shopping Cart Abandonment is one of the biggest problems every e-commerce website encounters. This situation occurs when a customer adds some items in the shopping cart but fails to go through the complete checkout process or cancels the order midway during that process.
To reduce the shopping cart abandonment problem you must take care of the loading speed of your website, shipping charges and live chat support.
You can even use some services like Upsellit to activate chats on your shopping cart, survey why they left the shopping cart, running email campaigns, etc.
7. Provide multiple payment options:
Visitors who come to the ecommerce website for the first time may not prefer to use credit card due to the fear of cheating; so it is advisable to offer multiple payment options for your customers. It will increase your conversions by reducing the number of lost sales.
Your site should at least support the major payment methods like PayPal, Google Checkout or other new entrants in the payment industry. If you are targeting a particular geographical location for your ecommerce business instead of international business, then first identify the method of payment the market is used to and then implement it on your site.
8. Provide free shipping charges to your customers:
If you are not providing free shipping then you may lose your customers. Because most of the online customers expect this offer from shop owners. So, if you do not implement this in your strategy, definitely you will lose your customers.
This is true. A study conducted by Compete.com clearly explained that 93% of customers would purchase the items more if the merchant offered free shipping.
If you don’t want to provide full offer in terms of free shipping, then offer some conditional free shipping.
For example : You can provide that offer for customers who have purchased the products of a certain value.
9. Handle ambiguity:
In your ecommerce website, clearly illustrate what your customers can or cannot do after purchasing the product.
When they can get their ordered products, whether the product they ordered is exactly same as or slightly different from what is displayed on the website, what happens in case the customers are not satisfied with the product, etc.
Address common doubts or questions that customers may have about your products on your website.
Amazon does the fantastic job in this aspect. They clearly estimate the delivery date of your order and also mention clearly what you can do with your order.
10. Provide live chat facility:
It will be more useful especially if your product or brand is new or not well-known among the people. Because most of the customers are cautious about online scams and they want to be assured that they are dealing with the real company.
Chatting with customers via live chat increases their trust in you and increases the conversions of your website.