Logo is the most important thing that comes to our mind when we talk about any new brand. It should be appropriate and should reflect the company’s credibility. The other most important thing is that it should be identical to the product or brand. And moreover, it should penetrate people’s mind as a selling agent.
In this article, I have given few tips that you should remember while designing a logo:
So, let’s start:
1. What is a logo and what does it represent?
Before starting to design a logo, you should know what is meant by logo and what it represents. It is not just a mark; it is the most important thing that reflects the commercial brand via shape, color font or images. It will be either purely graphic (having just symbols or icons) or composed of the name of the organization (a logo type or word mark).
By using logo, organizations, institutions or enterprises promote themselves to get instant public recognition or customer recognition. While designing a logo, one important thing designers should keep in mind is color. Because some colors are formed/associated with certain emotions that the designer wants to convey.
For example, if you take red color, it will attract the attention of the drivers. If you consider green color, you can see that it represents health and hygiene industry. It not only attracts doctors and nutritionists but also the public. Similarly, white color represents peace. So, choose the appropriate color related to your brands and items.
2. 5 Important principles of logo design:
Before starting logo design, you should keep these 5 principles in mind.
a) It should be simple:
The first and foremost thing you have to keep in mind is that it should not be complicated. It should be easily recognized.
b) It should be unforgettable:
Next to simplicity, it should be designed in a manner that everyone can remember it and can’t forget it easily even after a number of years are gone by.
c) It should be eternal:
An effective logo should be dateless; which means that it should be effective and relevant even after years and years.
d) It should be adjustable:
The logo should be able to work across a variety of mediums and applications. For this reason, many logos are designed in a vector format and in just one color.
e) It should be brand related:
You should design the logo according to the brand for which it is targeted; whether children’s, women’s or elder people.
If you are designing a logo for products related to children, then you should design according to their mentality and psychology. For example, you can use childish fonts, shapes or colors.
3) Learn from others’ success and failure:
You should be able to distinguish good and bad part in others’ logo. This capability makes you become an effective logo designer.
4) Set up your own logo design process:
The logo design process varies depending upon an individual’s thinking, creativity and experience. But actually it is the key factor in creating your own logo process.
5) Learn the software and complete your own design:
After you sort out the design process, learn the software (e.g. Adobe illustrator) and digitize your logo. But remember that you cannot design a logo by stepping straight on to the computer. First, get the initial ideas and sketches, and then digitize them on your computer.
Creating a good and effective logo is not a simple task. But by following our aforementioned tips, you can easily do that in a successful manner.